In this three-part video Tom Hyde, Teamleader E-Commerce at ciao.co.uk, shares his tips on how to manage User Generated Content and online reviews. Part 1 examines the growing influence of UGC on the online shopper’s decision-making process, and the use of the internet as a search tool for consumers. Part 2 looks at the value of opinions and reviews, and how to use them to benefit your brand as well as incentivising customers to write them. Part 3 explains how ciao.co.uk works as an online shopping community, and the benefits it brings to consumers and brands alike.
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June 09, 2009
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Hi, I'm Alejandra. I'm the editor of Social Media News for Ciao's UK office. My favourite reviews on Ciao are new technology products, and also love hearing about the best places to eat out in my local area.
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