With Father’s Day coming up on June 21st, there are some shocking results for UK parents in our recent Ciao community survey: most Europeans shower mums with gifts to say sorry for lack of face time on Mother’s Day while the French are the most dedicated in terms of spending this important annual occasion with their mums.
Our members in France, Spain, Italy and Germany bought gifts to compensate for face-to-face time when it comes to Mother’s Day, which occurs on different days between March to June across Europe. French children take Mother’s Day most seriously, outshining European peers:
- 46% spend the day with their mums
- 71% surprise them with a gift
- 26% invest more than 50 Euros to show their mums how much they care, far more than children across the rest of Europe.
Bringing up the rear are the Germans – only one in three of them saw their mum on the day itself.
When it comes to the type of gift, there were two clear favourites:
- 45% planned to buy their mum a creative gift and
- 41% planned to buy flowers.
- Chocolates , beauty products and vouchers are the least favourite presents.
Harald Schiffauer, our Sales Director E-Commerce Europe, gave his opinion: "We know that family culture is important in Europe and it seems that the French are taking this important occasion more seriously than anybody else in Europe. It’s official, French mums are Europe’s most cared for!”
Let this be advance warning for Father’s Day – head over to Ciao to check out popular items before the day to make your dad smile.
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