Today we've relaunched our international network of sites with an exclusive new format. The new site has been designed to increase interaction and give the Ciao community in the UK a fresh new feel.
The new design at our comparison shopping site brings our unique community features to the forefront, giving easy access to both video and text reviews and focusing on the most active community members. There are new colours and a more intuitive structure to increase usability for our members. It also makes it easier to access the latest reviews, newest products and the community’s ‘best picks’, which highlights the most popular lists created by community members.
The homepage also draws attention to the top 5 recent products, and the latest user-generated charts and hitlists. It will also offer a newsletter subscription for members who want to see the latest updates from the Ciao team via email.
More new features include ‘the good and the bad’ section where a particular product is highlighted with one positive and one negative review, demonstrating the full range of opinion within the Ciao community. The core review-reading and -writing pages have also been updated to make them even more intuitive and easy-to-use.
Established in 1999, we have maintained our position at the forefront of social shopping services for almost a decade. With 2.5 million pan-European users, Ciao is now one of the largest tailored social networks in Europe, focusing purely on creating the best possible shopping experience for its members. The motivation behind the new design is to build on this aspect of the site and reinforce its position as an essential shopping community, making reviews and product comparison even more relevant and engaging for its audience.
Stephan Musikant, Ciao Managing Director, commented: “Ciao’s success is built on the enthusiasm and passion of our community members. The new design makes it even easier for them to access the site’s features and, most importantly, to exchange their thoughts and opinions and interact with other community members. The new design, beta-tested on www.ciao.com, has had a great response from the American audience. Now that the format has been tailored to suit European preferences we are looking forward to similar feedback from our members in the UK.”
Good at planning, good at time management.*
Posted by: coach bags | November 16, 2010 at 01:07 AM