‘Think B4 U post’ is the key theme for the 2010 Safer Internet Day on February 9th which promotes the safer and more responsible use of online technology. One area that is particularly important to watch when it comes to safety online is internet shopping. All of us know that there are some bad sites out there which defraud customers and this is a growing problem, particularly with the boom in ecommerce.
But it’s not all doom and gloom as the majority of sites are trusted and have ways to ensure customers stay safe when shopping online. For example, seeing the ‘Trusted Shop’ sign, secure https protocols, safe payment services like PayPal and looking at online shop reviews from websites like Ciao all help ensure that the site you are looking at is safe.
It sounds simple, but you would be surprised at the number of consumers who do not have adequate security in place to ensure the sites they are looking at are safe. Online service “Blippy” enables users to post credit card spend in real time, and whilst it has been surprisingly popular with users, it has also opened up much debate about its security. This is particularly current given the recent increase in credit card fraud – in the UK, a quarter of the adult population has already been defrauded, according to recent research, and in Italy there has been a rise in fraud in the housing industry. In France the government has tried to combat the issue by publishing a series of videos for teenagers on how to stay safe online, and in Spain a campaign called ‘I secure Internet’ has begun addressing the issue of internet safety.
According to research from Microsoft, 79% of teenagers across Europe are actively using social media sites and 43% believe that it is completely safe to post personal information online. Almost two thirds of Europe’s teenagers have been contacted by a stranger via the internet, and as many as 46% have responded to them out of curiosity – although in the UK this figure is much lower as the majority chose to block the comment or request.
These findings highlight that whilst there is much to enjoy online, it is still important that people are careful about how they interact and have the right security protection in place. So with this in mind, we at Ciao wish you a happy Safer Internet Day, and for more information please see here